#EatWellDrinkWellGrowell
BALI • JAKARTA
Carefully curated to make healthy living accessible to all.
Founded in 2021, Growell began as a premium healthy grocery and wellness retail platform in Indonesia. We specialize in curated clean-label, natural, functional, and high-quality products for modern health-conscious consumers. From day one, Growell positioned itself not as a mass supermarket, but as a premium curated retail destination — built on trust, transparency, and thoughtful product selection. Growell Grocer was created to make healthy living more accessible through trusted curation, education, and community engagement.
In 2023, Growell expanded beyond retail and introduced Growell Bistro. This marked the evolution from curated products to curated experiences, transforming high-quality, clean ingredients into nourishing, wholesome dishes. The Bistro brought our philosophy to life, allowing customers not only to shop healthy, but to dine in a space that reflects modern, mindful living. It was the natural next step in building a more complete wellness ecosystem.
In 2024, Growell introduced Growell Smoothies, our functional smoothie bar concept. Crafted with fresh fruits, clean ingredients, and no added sugar, each smoothie is designed with specific health benefits in mind. This addition strengthened our ecosystem by offering convenient, functional nutrition for everyday life. From Grocer to Bistro to Smoothies, Growell continues to grow. Staying rooted in its founding belief: Healthy living should be curated, trusted, and refined.
NURTURED BY NATURE • ROOTED IN COMMUNITY
One of the most organized and aesthetic grocers I’ve ever been to. The wellness bar is a total 10/10.
Love the ready-to-eat section. Listing the calorie counts is super helpful for my diet. A fresh, premium feel.
Best place in Batu Belig for a healthy breakfast and shopping. A great community hub with a chill Bali vibe.
Truly a refreshing change. The layout is thoughtfully designed to encourage exploration and wellness.
An aesthetic healthy supermarket. The 'make your own' natural nut butter station is a must-try.
One of the most organized and aesthetic grocers I’ve ever been to. The wellness bar is a total 10/10.
Love the ready-to-eat section. Listing the calorie counts is super helpful for my diet. A fresh, premium feel.
Best place in Batu Belig for a healthy breakfast and shopping. A great community hub with a chill Bali vibe.
Truly a refreshing change. The layout is thoughtfully designed to encourage exploration and wellness.
An aesthetic healthy supermarket. The 'make your own' natural nut butter station is a must-try.
One of the most organized and aesthetic grocers I’ve ever been to. The wellness bar is a total 10/10.
Love the ready-to-eat section. Listing the calorie counts is super helpful for my diet. A fresh, premium feel.
Best place in Batu Belig for a healthy breakfast and shopping. A great community hub with a chill Bali vibe.
Truly a refreshing change. The layout is thoughtfully designed to encourage exploration and wellness.
An aesthetic healthy supermarket. The 'make your own' natural nut butter station is a must-try.
In a collaborative campaign with NAMA Beauty by Luna Maya, Growell presents "Bali Bliss: Sunset Lip, Healthy Sip!"—a partnership that embodies our shared commitment to conscious living and holistic wellness. Beyond a celebration of beauty that starts from within, this initiative directly supports education and environmental efforts in Indonesia, with 15% of all sales donated to the NAWASENA foundation.
Growell is committed to a cycle of giving that nurtures the wider community. By repurposing surplus groceries into nutritious meals for local NGO partners, we transform potential waste into vital support for underprivileged families. Through weekly charity visits and direct neighborhood outreach, we ensure that the sanctuary’s nourishment extends beyond our walls, fostering a responsible and compassionate collective.
From the concrete of Ashta to the sanctuary of Gunawarman. We partnered with On for a high-performance community run, ending at Growell for a curated cool-down session. A celebration of movement, comfort, and wholefood nourishment.
In partnership with Alo, we hosted an exclusive 5K community run with Growell Gunawarman serving as the ultimate start and end point. From the pavement to the pilates mat at Strong, participants fueled their recovery with our signature smoothies—the perfect intersection of movement and mindfulness.
In celebration of our Berawa grand opening, we introduced “Fuel Good, Do Good!”—a smoothie collaboration with Pauly Long. Blending our wholefood philosophy with Pauly’s dynamic approach to wellness, the blue spirulina and coconut-based recipe is as bold as it is purposeful. To honor our commitment to the local sanctuary, 100% of the profits are dedicated to Rescue 2000 to build safe homes for families across Bali.

#EatWellDrinkWellGrowell